Last night Machines Room was packed with people talking Hardware. CRL, London’s newest Hardware Accelerator, held an evening inviting applications to their second cohort of hardware startups.
There was a really interesting discussion chaired by Mat Hunter with Alex Peet, CRL’s ex-Dyson Workshop Manager, and Matt Webb, ex Berg mentor to many hardware startups. Matt talked about how to categorise new products that are going to Kickstarter, and he said that he visualised going through John Lewis, and asked himself where he would find it. If you can’t find the department in John Lewis then you won’t be able to find the equivalent in adwords online.
Then Joto, one of the graduating first cohort from CRL talked about their journey from a product idea to a product business, and how they’d had to pivot along the way. They are going to launch their Kickstarter in October, for their amazing drawing machine. Find out more here
Thank you CRL for a great evening. You can find out more about the programme here
